Toyota Access
Launching a new way for customers to buy a brand new Toyota.
Captiv8 were challenged to deliver an engaging and market leading campaign to help promote Toyota Access – a new financial product which provides Toyota customers with an easy and flexible way to buy a new car. Collaborating with with Toyota’s key agency stakeholders including TMS and Oddfellows, Captiv8 developed the full campaign creative for the launch of Toyota Access. Toyota’s existing consumer research provided the foundation for our approach; to develop a series of stories centered on individuals’ need for affordability, flexibility and assurance when buying a new Toyota.
We Delivered
Video Content Creation
Campaign Design
Through-The-Line Creative
Digital Display Media
Media First Ipad Parrallax Ad-Unit
Results
RICH MEDIA
Online banner creative delivered 11,800,000 impressions across targeted publishers.
VIDEO COMPLETION RATE
Over 50 % from the Access web hub, online video awareness extended to national broadcast TVC.
PARALLAX PERFORMANCE
Parallax ad users were 8 times more likely to play the video and 4 times as many clicks were received compared to previous ad unit.
TOYOTA ACCESS
Captiv8 were challenged to deliver an engaging and market leading campaign to help promote Toyota Access – a new financial product which provides Toyota customers with an easy and flexible way to buy a new car. Collaborating with with Toyota’s key agency stakeholders including TMS and Oddfellows, Captiv8 developed the full campaign creative for the launch of Toyota Access. Toyota’s existing consumer research provided the foundation for our approach; to develop a series of stories centered on individuals’ need for affordability, flexibility and assurance when buying a new Toyota.
We Delivered
Video Content Creation
Campaign Design
Through-The-Line Creative
Digital Display Media
Media First Ipad Parrallax Ad-Unit
Melbourne Level 27
101 Collins St, VIC, 3000
Brisbane Level 19
10 Eagle St, QLD, 4000
