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NSW Health

Making sense of the misunderstood, engaging the youth of today to create awareness.

NSW Health

Video Production

Digital Strategy

Hepatitis C is a complex infectious disease often misunderstood by our youth. Collaborating with 9mm, mi9 and Mediacom in Sydney we had the challenge of connecting with young people to create awareness around the risks of Hepatitis C.

What we created was an Australian first for NSW Health – an online fictional house party that users engaged with through a first person interactive video story. The ‘House Party’ was served through multiple online destinations where people could invite friends and make choices throughout the party. Each choice and its resulting consequences drilled home the message that poor decisions can easily expose you to the dangers of Hepatitis C. The campaign resulted in a 60 % increase in understanding of Hepatitis C as a serious and dangerous illness amongst the audience.

We Delivered

Interaction strategy & user journey

Script development

Pre-production, filming, post production

Output & integration workign with Mi9

Amplification

5,500 LIKES

1,500 EMAIL SHARES

2,500 TWEETS

HEP C

Hepatitis C is a complex infectious disease often misunderstood by our youth. Collaborating with 9mm, mi9 and Mediacom in Sydney we had the challenge of connecting with young people to create awareness around the risks of Hepatitis C.

What we created was an Australian first for NSW Health – an online fictional house party that users engaged with through a first person interactive video story. The ‘House Party’ was served through multiple online destinations where people could invite friends and make choices throughout the party. Each choice and its resulting consequences drilled home the message that poor decisions can easily expose you to the dangers of Hepatitis C. The campaign resulted in a 60 % increase in understanding of Hepatitis C as a serious and dangerous illness amongst the audience.

We Delivered

Interaction strategy & user journey

Script development

Pre-production, filming, post production

Output & integration workign with Mi9

Hepatitis C is a complex infectious disease often misunderstood by our youth. Collaborating with 9mm, mi9 and Mediacom in Sydney we had the challenge of connecting with young people to create awareness around the risks of Hepatitis C.

What we created was an Australian first for NSW Health – an online fictional house party that users engaged with through a first person interactive video story. The ‘House Party’ was served through multiple online destinations where people could invite friends and make choices throughout the party. Each choice and its resulting consequences drilled home the message that poor decisions can easily expose you to the dangers of Hepatitis C. The campaign resulted in a 60 % increase in understanding of Hepatitis C as a serious and dangerous illness amongst the audience.

We Delivered

Interaction strategy & user journey

Script development

Pre-production, filming, post production

Output & integration workign with Mi9

Melbourne Level 27
101 Collins St, VIC, 3000

Brisbane Level 19
10 Eagle St, QLD, 4000

Perth Level 11
125 St Georges Terrace,
Perth, WA, 6000

Get in Touch

info@captiv8.com.au