Promotional Video Production Sydney

We Take A Boutique Approach Towards Promotional Video Production

Winning in the media game is all about getting attention. Our ability to captivate audiences begins with a very special skill. This involves telling the story of your business, product, service, or people in under one minute. We make longer videos too, of course, but the most typical request we receive is for the standard 30 second ad spot.

Also, it’s not just a matter of figuring out the story, but also coming up with the right way to tell it. This means creating a compelling message based on an emotional or logical connection (whichever is best for the subject of the ad) that inspires a significant segment of the viewing audience to engage in a desired action.

Usually a desired action is to buy a product, choose a particular brand, or to change one’s point of view about something.

Getting to the outcome point is a complex process, but it always begins quite simply with captivating a person’s attention and then keeping them interested, so they’ll continue to view the entire ad.

We Know How to Make Promotional Videos That Just Work

The vast majority of ads people see on TV are just trying to push some product onto them that they probably don’t already think they need. And many ads are based on making people feel bad about what they’re lacking – namely whatever product the advertiser is trying to push onto them – while other ads are just plain boring. The problem with “push marketing” is that a lot of people are turned off by it, and some people even vigorously resent it.

Choose the Experts in Promotional Video Production in Sydney

We believe that pulling an audience into an idea by presenting it in an appealing and engaging way is a much better strategy for the majority of marketing situations. To pull someone toward a desirable outcome is an invitation to discover something new, and this is much nicer than pushing some idea in front of their face and trying to make them pay attention to it.

Marketing Doesn’t Follow Normal Business Rules and Shouldn’t Be Expected To

There can sometimes be flaws in the way non-marketers think about the way marketing should be done.

Many of the rules that apply in normal day to day business don’t always apply to marketing, and sometimes breaking the rules in a cheeky but appealing way will get a better result and possibly even achieve virality.

But it’s important to also understand the risks. Breaking rules without a proper understanding of how, when, and why it is being done is just plain foolish and can seriously backfire. That’s why it’s so important to have the services of a professional production company – Captiv8, for example – working on your promotional videos. We already know what is likely to work and what is not likely to work, and we don’t take the wrong kind of risks.

Our Years of Experience in Promotional Video Production Keeps Us Going A Head

Experience counts. What is important about our experience is that it’s not just a statistic reflecting the number of years we’ve been in the business. Our experience includes a long history of success, working with some of the world’s biggest brands. It’s experience that will work for you because of the lessons we have learned along our journey to where we are today.

Find out more by getting in touch. We’ll be pleased to tell you more about our process and how we can help make sure your promotional video is a resounding success.

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