Captiv8 https://captiv8.com.au Captiv8 Mon, 19 Aug 2019 09:44:47 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.4 https://captiv8.com.au/wp-content/uploads/cropped-Captiv8-favicon-min-32x32.png Captiv8 https://captiv8.com.au 32 32 NSW Government https://captiv8.com.au/nsw-government-tvc/ Fri, 03 Aug 2018 16:04:50 +0000 http://captiv8.com.au/?p=286 NSW Government TVC Production
Tv, Digital, OOH

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NSW Government TVC Production

NSW GOVERNMENT

NSW Government

Video Production

Digital Strategy

Branding

Does your brand require an engaging and compelling TV commercial?

You’ve come to the right place to make your brand stand out.

Working with Ensemble Captiv8 produced a TV Commercial and integrated campaign for the NSW Environment Protection Authority to combat anti – litter efforts. The advertising campaign HEY TOSSER! is a multi-channeled campaign that includes television, online television, radio, digital, mobile, out of home (billboards, street signs, bus sides).

The 30 second TVC addresses different types of litter and littering behaviour in different locations. The 15 second TVC addresses littering cigarette butts from a vehicle and informs the public that they can report littering from vehicles. In each version the person throwing away rubbish is called a tosser by a witness to their actions. The key objective of the ‘HEY TOSSER!’ advertising campaign is to change behaviour around littering so that the norm is not to litter. The goal is to contribute to the NSW Government’s objective that by 2016 NSW will have the lowest litter count per capita in Australia (NSW 2021: A plan to make NSW number one). Achieving this goal requires a significant reduction in litter and requires continued, multi-year investment. Therefore $20 million has been committed to litter reduction – using the ‘HEY TOSSER!’ campaign – until 2017.

The ‘HEY TOSSER!’ advertising campaign is built in response to the EPA’s social research that identified that people know that littering is socially unacceptable, and so will litter when they think no-one is looking. The campaign tells litterers they are being watched and that no- one likes a litterer. With the recent launch of the EPA’s “Report littering form vehicles” mobile app, the advertising campaign also tells the community how to report people who litter from their vehicle and reminds the community about littering penalties.

The key messages across the campaign are:

  • HEY TOSSER!
  • Put it in the bin.
  • Anyone can report littering from vehicles.
  • Fines from $250 can now be issued from your reports.

Visit www.epa.nsw.gov.au/heytosser for more information.

So successful is the Hey Tosser! campaign, the NSW Environment Protection Authority (EPA) is receiving more than 80 reports of rubbish being thrown daily — up from 18 a day last year.

Toyota / Stan / NSW Government / Colgate / Command / NAB / Holden

NSW GOVERNMENT TVC PRODUCTION

Working with Ensemble Captiv8 produced a TV Commercial and integrated campaign for the NSW Environment Protection Authority to combat anti – litter efforts. The advertising campaign HEY TOSSER! is a multi-channeled campaign that includes television, online television, radio, digital, mobile, out of home (billboards, street signs, bus sides).

The 30 second TVC addresses different types of litter and littering behaviour in different locations. The 15 second TVC addresses littering cigarette butts from a vehicle and informs the public that they can report littering from vehicles. In each version the person throwing away rubbish is called a tosser by a witness to their actions. The key objective of the ‘HEY TOSSER!’ advertising campaign is to change behaviour around littering so that the norm is not to litter. The goal is to contribute to the NSW Government’s objective that by 2016 NSW will have the lowest litter count per capita in Australia (NSW 2021: A plan to make NSW number one). Achieving this goal requires a significant reduction in litter and requires continued, multi-year investment. Therefore $20 million has been committed to litter reduction – using the ‘HEY TOSSER!’ campaign – until 2017.

The ‘HEY TOSSER!’ advertising campaign is built in response to the EPA’s social research that identified that people know that littering is socially unacceptable, and so will litter when they think no-one is looking. The campaign tells litterers they are being watched and that no- one likes a litterer. With the recent launch of the EPA’s “Report littering form vehicles” mobile app, the advertising campaign also tells the community how to report people who litter from their vehicle and reminds the community about littering penalties.

The key messages across the campaign are:

  • HEY TOSSER!
  • Put it in the bin.
  • Anyone can report littering from vehicles.
  • Fines from $250 can now be issued from your reports.

Visit www.epa.nsw.gov.au/heytosser for more information.

So successful is the Hey Tosser! campaign, the NSW Environment Protection Authority (EPA) is receiving more than 80 reports of rubbish being thrown daily — up from 18 a day last year.

Get in Touch

info@captiv8.com.au

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

Get in Touch

info@captiv8.com.au

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Stayz – Life’s Too Short https://captiv8.com.au/stayz-lifes-too-short/ Wed, 03 Jul 2019 10:20:58 +0000 http://captiv8.com.au/toyota-access-copy/ The task for Stayz in the cluttered online travel sector was to present a campaign which prompted booking during the highly competitive summer months and connected with people on a number of levels. Choice and availability of holiday homes , Trustworthy and convenient option for travel bookers , Create a sense of urgency to book...

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Stayz – Life’s Too Short

Integrated digital content campaign.

The task for Stayz in the cluttered online travel sector was to present a campaign which prompted booking during the highly competitive summer months and connected with people on a number of levels;

  • Choice and availability of holiday homes.
  • Trustworthy and convenient option for travel bookers.
  • Create a sense of urgency to book.

Captiv8 developed campaign creative that would resonate with people on an emotional level whilst still prompting urgency to get online and book. Collaborating with the Stayz marketing team and their media agency Carat, the campaign strategy took a device agnostic approach to online targeting and engagement.

WE DELIVERED

Creative strategy and campaign creative

Art direction and design

Video content creative and production

Digital display media

Results

Stayz Facebook ‘Likes’ up 50 % to 45,000 in the first 6 weeks of the campaign.

Video completion rate over 96 %.

Total website traffic increased over 12 % – beating set KPI.

TOYOTA ACCESS

Captiv8 were challenged to deliver an engaging and market leading campaign to help promote Toyota Access – a new financial product which provides Toyota customers with an easy and flexible way to buy a new car. Collaborating with with Toyota’s key agency stakeholders including TMS and Oddfellows, Captiv8 developed the full campaign creative for the launch of Toyota Access. Toyota’s existing consumer research provided the foundation for our approach; to develop a series of stories centered on individuals’ need for affordability, flexibility and assurance when buying a new Toyota.

We Delivered

Video Content Creation

Campaign Design

Through-The-Line Creative

Digital Display Media

Media First Ipad Parrallax Ad-Unit

Get in Touch

info@captiv8.com.au

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

Get in Touch

info@captiv8.com.au

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Stan – Case Study https://captiv8.com.au/stan-case-study/ Thu, 06 Dec 2018 15:30:08 +0000 http://captiv8.com.au/?p=13450 STAN
Launch
Agency: AJF
Media: TV, Digital

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Stan

Australian Public Launch

Stan

Video Production

Digital Strategy

Branding

Concept

At Captiv8 we are passionate about realising what is possible when ideas, creativity and technology combine across broadcast and digital media.
We are a group of experienced, strategic and creative thinkers. Our team consists of creative and digital specialists, directors, designers, editors, producers and developers. We

“We’re always proud of our advertising
innovations, but we’re particularly pleased
we’ve been able to team up with Captiv8.”

Adrian Weimers

Corporate Manager – Brand Toyota

Delivered

At Captiv8 we are passionate about realising what is possible when ideas, creativity and technology combine across broadcast and digital media.
We are a group of experienced, strategic and creative thinkers. Our team consists of creative and digital specialists, directors, designers, editors, producers and developers. We

Toyota / Stan / NSW Government / Colgate / Command / NAB / Holden

LAUNCH

STAN
Launch
Agency: AJF
Media: TV, Digital

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

Get in Touch

info@captiv8.com.au

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10 Interesting Ways to Increase Facebook Video Views https://captiv8.com.au/10-interesting-ways-to-increase-facebook-video-views/ Wed, 28 Nov 2018 19:03:56 +0000 http://captiv8.com.au/?p=2473 Want to know interesting and useful ways to increase Facebook video views? Facebook videos have topped the priority list for marketers in 2018. Videos are the most impressive way of engaging more viewers and converting them into loyal consumers. But as it is a relatively new ...

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Mike Corte

Insight, Digital, Branding

10 Interesting Ways To Increase Facebook Video Views

Want to know interesting and useful ways to increase Facebook video views?

Facebook videos have topped the priority list for marketers in 2018.

Videos are the most impressive way of engaging more viewers and converting them into loyal consumers. But as it is a relatively new marketing tool, one might not know how to maximise viewership.

Here’s a list of 10 exciting ways to increase Facebook video views, shares and boost engagement rates.

But before knowing about the fascinating ways to increase Facebook video views, let’s understand the importance of sharing videos on social platforms.

How sharing videos on social platforms helps a business grow:

Video marketing is expected to touch the pinnacle of success this year. In 2018 and the future years to come videos will become powerful channels to attract prospective customers. Researchers consider the current period as the year of video revolution. Furthermore, video marketing is proved to be more successful when shared on social platforms like Facebook, YouTube, Google+, LinkedIn, Pinterest, etc. Marketers recognise that video is progressing rapidly and will reach newer heights shortly.

Before optimising your videos for views, it’s essential to understand different types of video experiences. Which videos are the most liked, how will your video look on various devices and which category will have maximum Facebook video watch?

Take a look at the different types of video shared on Facebook

  1. a) Landscape Newsfeed video

It is a standard video post that maintains an aspect ratio of 16:9. When the orientation of a device changes, the display becomes full screen accordingly.

  1. b) Portrait video

These videos are ideal for full-screen views. It provides vertical viewing on a mobile device; its aspect ratio is 9:16 full portrait. Most of the social media channels nowadays are popularizing the concept of portrait videos. Hence when a marketer targets mobile viewing, one can select the format of portrait video.

  1. c) Square Video Newsfeed

Besides portrait video, square video format has also become increasingly popular. This kind of arrangement won’t change its size whatever orientation it is put into. In addition to that, this form is more prominent within the facebook newsfeed.

Why should you increase viewership?

Social platforms constantly evolve and introduce new features, hence, your video marketing strategy also has to grow to match the progressive techniques. Focus on creating videos that captivate the audience and make them trust your brand. Researchers reveal that 69% of adults use some form of social media to interact with companies.

How to increase Facebook video views

There are many proven methods to increase viewership. Listed below some of the easy, interesting and effective ways for boosting customer engagement.

1. Post square videos rather than landscape ones

Sharing videos on a social platform is a significant event these days. Videos receive successful shares on social media channels. Among several other social platforms, Facebook has more mass involvement; surveys reveal that square videos outperform landscape videos regarding engagements, views and reach.

Stats and reports say creating square videos are more effective in mobiles because of the following reasons:

  • More than half of the video views are on mobile. Facebook business video consumption on mobiles has increased 233% since 2013.
  • It is estimated that 92% of Facebook users use this social channel on mobile.
  • Square videos have taken up 78% more space in the news feed on mobile than on desktop.

Hence, with more and more people viewing videos on mobile, square videos would steal the show.

Video consumption will increase with square video. In addition to that, a marketer can also plan to create vertical videos for improved video performance.

2. Try to grab people’s attention within the first 3 seconds

The first 3 seconds of any video is crucial. Tuck in the initial few seconds of your video with most vital information to initiate more viewership.

Facebook videos have auto-play to encourage interest. To captivate users’ attention and convince them to watch the video at that very moment here are a few proven points.

Find out how to make the first 3 seconds more engaging:

  • Use thumbnails:These are items on the page that do a great job of capturing people’s attention while they scroll through their feed.
  • Update video with a relevant post:Titles play a considerable role in making a video successful. Sometimes they add more meaning to the video and while other times they compel the viewers to take act on a call to action.

In general, the first frame should be geared towards piquing a consumer’s interest.

3. Captions play a significant role in a video

According to the rising trend, silent videos are among the most preferred watches of the viewers. Studies reveal that about 85% of views on Facebook videos are without sound. Hence, marketers must plan to optimize silence for more engagement.

Sometimes a Facebook business video does not require sound at all, but most of them need. However, most of the Facebook users prefer to watch videos without the sound.

Facebook now has the feature of auto-plays on the mobile Newsfeed. Hence, if you add meaningful captions to your videos, your viewers can understand your message. This way without any voice or music your message will still be delivered to the viewer.

The good news is, in the years to come Facebook is rolling out an auto-captioning feature too.

 

4. Develop your video with coherent content

To increase Facebook video views, you need to focus on spawning new ideas that are easy to understand.

When your video is easy to understand, viewers can relate themselves to the story. Such videos are more likely to get maximum shares.

While creating a video, it is vital to think from the audience’s point-of-view. It is also necessary to understand what element in your video content would engage the audience and motivate them to share.

5. Native videos increase facebook video views

Consider uploading Facebook native videos for better viewership. Facebook native video are those videos that are created within or uploaded directly to Facebook. These videos further enjoy the opportunity of auto-play within the Facebook Newsfeed.

Several online surveys prove that the interaction rate for Facebook native videos was on average 109.67% higher than for YouTube videos. Additionally, Facebook native videos witness an average of 477.76% higher share rate compared to YouTube videos. Besides posting native videos also focus on sharing those videos with Buffer.

Using buffer one can upload videos directly to the queue and post them onto Facebook native videos.

6. Focus on crafting explanatory video titles

Facebook sees around two billion searches every day. Therefore, while posing videos on Facebook and planning a strategy to increase viewership, one needs to use descriptive titles for the video. Facebook recommends that choosing a proper title would make the video top the search list. Furthermore, adding titles would optimise your broadcast and allow viewers to search the program quickly.

7. Keep your video length short

Viewers have a short attention span and people want information instantly. Thus, it is essential to provide information through video content in a very firm way. Videos of 25 – 30 seconds long are ideal for all viewers. A study showed that videos at that period had the best completion rate. You can entice more viewers if you win the challenge of providing all necessary information in a brief time.

But what should be the length of the video?

A marketer can quickly determine the length through using Facebook page insights. This Facebook video analytic helps the admin to identify the actual viewer engagement.

Look for the following ways to decide the appropriate length:

  • How long do viewers watch a video?
  • What’s the number of total views, both paid and organic?
  • In total how many people have viewed your video?

These Facebook video analytics can help you to know which videos are a hit among the viewers and where they drop off. This way you could determine a video length.

8. Your facebook videos could need ads

Consider creating a Facebook video ad to help extend your reach to your target audience and engage them further. This way businesses can send a message out to a broader audience.

If the target audience views the Facebook ads, there’s a massive increase in the amount of traffic. Back to your page and also to your chosen call-to-action link.

9. Do not forget to add a call to action

To encourage maximum engagement, a call-to-action (CTA) can work well. This strategy is the ideal way to drive traffic to your website, encourage engagement and further convert viewers into potential customers.

Facebook provides several free options for marketers to include a CTA functionality to their videos.

One of the most effective ways to add a call-to-action is to incorporate the video link to website blog posts. Once a viewer clicks on the link, they get redirected to more information. Similarly, you can also ask your audience to share their thoughts in the comments section.

Another beneficial way of mentioning a CTA is in the video itself. This can be done through a static image, talking features or using a text overlay. CTAs work better when incorporated at the end of the video. Viewers respond more when a video continues to inform what to do next after the actual content ends.

10. Incorporate a powerful thumbnail

To summarize

As a marketer, one must communicate critical information that has value. Video marketing is the next big thing in the industry today. A business person can see desired results with tons of views, comments, likes, shares and leads. Take video marketing to the ultimate level by increasing viewership with the tips above.

Consider creating a Facebook video ad to help extend your reach to your target audience and engage them further. This way businesses can send a message out to a broader audience.

If the target audience views the Facebook ads, there’s a massive increase in the amount of traffic. Back to your page and also to your chosen call-to-action link.

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

Get in Touch

info@captiv8.com.au

Get in Touch

info@captiv8.com.au

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

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Toyota Corolla https://captiv8.com.au/corolla-whatilove/ Thu, 27 Sep 2018 16:42:40 +0000 http://captiv8.com.au/?p=1444 Corolla WhatILove
Integrated, Digital, Mobile, Social

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Toyota Corolla

Corolla #whatilove

Toyota Corolla

Integrated

Digital

Mobile

Social

Toyota / Stan / NSW Government / Colgate / Command / NAB / Holden

COROLLA #WHATILOVE

Toyota Corolla
#whatilove
Media: Integrated, Digital, Mobile, Social

Get in Touch

info@captiv8.com.au

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

Get in Touch

info@captiv8.com.au

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Colgate https://captiv8.com.au/bright-smiles-bright-future/ Thu, 27 Sep 2018 16:39:46 +0000 http://captiv8.com.au/?p=1441 Bright smiles bright futures
TV, Social, Integrated

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Colgate

Bright Smiles Bright Future

Colgate

Tv

Social

Integrated

Toyota / Stan / NSW Government / Colgate / Command / NAB / Holden

BRIGHT SMILES BRIGHT FUTURE

Colgate
Bright smiles bright futures
Media: TV, Social, Integrated

Get in Touch

info@captiv8.com.au

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

Get in Touch

info@captiv8.com.au

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Tropfest https://captiv8.com.au/film-festival-trailer/ Thu, 27 Sep 2018 16:37:22 +0000 http://captiv8.com.au/?p=1438 Film festival trailer
TV, Digital

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Tropfest

Film Festival Trailer

TropFest

TV

Digital

Toyota / Stan / NSW Government / Colgate / Command / NAB / Holden

FILM FESTIVAL TRAILER

Tropfest
Film festival trailer
Media: TV, Digital

Get in Touch

info@captiv8.com.au

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

Get in Touch

info@captiv8.com.au

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Sharp https://captiv8.com.au/aquos-tv/ Thu, 27 Sep 2018 16:35:08 +0000 http://captiv8.com.au/?p=1435 Aquos TVC
TV, Digital

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Sharp

Aquos TV

Sharp

TV

Digital

Toyota / Stan / NSW Government / Colgate / Command / NAB / Holden

AQUOS TV

Sharp
Aquos TVC
Media: TV, Digital

Get in Touch

info@captiv8.com.au

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

Get in Touch

info@captiv8.com.au

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AMP https://captiv8.com.au/integrated-campaign/ Thu, 27 Sep 2018 16:28:25 +0000 http://captiv8.com.au/?p=1429 Integrated campaign
TV, Digital

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Amp

Integrated Campaign

AMP

TV

Digital

Toyota / Stan / NSW Government / Colgate / Command / NAB / Holden

INTEGRATED CAMPAIGN

AMP
Integrated Campaign
Agency: Banjo Cascada
Media: TV, Digital

Get in Touch

info@captiv8.com.au

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

Get in Touch

info@captiv8.com.au

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HOLDEN https://captiv8.com.au/cascada-launch/ Thu, 27 Sep 2018 16:24:55 +0000 http://captiv8.com.au/?p=1426 Cascada Launch
TV, Digital, OOH

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Holden

Cascada Launch

Holden

TV

Digital

OOH

Toyota / Stan / NSW Government / Colgate / Command / NAB / Holden

CASCADA LAUNCH

HOLDEN
Cascada Launch
Media: TV, Digital, OOH

Get in Touch

info@captiv8.com.au

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

+61 800 815 884
Level 22, Westfield Tower Two
101 Grafton Street
Bondi Junction, NSW, 2026

Get in Touch

info@captiv8.com.au

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