Stayz – Life’s Too Short
Integrated digital content campaign.
The task for Stayz in the cluttered online travel sector was to present a campaign which prompted booking during the highly competitive summer months and connected with people on a number of levels;
- Choice and availability of holiday homes.
- Trustworthy and convenient option for travel bookers.
- Create a sense of urgency to book.
Captiv8 developed campaign creative that would resonate with people on an emotional level whilst still prompting urgency to get online and book. Collaborating with the Stayz marketing team and their media agency Carat, the campaign strategy took a device agnostic approach to online targeting and engagement.
Creative strategy and campaign creative
Art direction and design
Video content creative and production
Digital display media
Stayz Facebook ‘Likes’ up 50 % to 45,000 in the first 6 weeks of the campaign.
Video completion rate over 96 %.
Total website traffic increased over 12 % – beating set KPI.
Captiv8 were challenged to deliver an engaging and market leading campaign to help promote Toyota Access – a new financial product which provides Toyota customers with an easy and flexible way to buy a new car. Collaborating with with Toyota’s key agency stakeholders including TMS and Oddfellows, Captiv8 developed the full campaign creative for the launch of Toyota Access. Toyota’s existing consumer research provided the foundation for our approach; to develop a series of stories centered on individuals’ need for affordability, flexibility and assurance when buying a new Toyota.