Toyota Access

Launching a new way for customers to buy a brand new Toyota.

Captiv8 were challenged to deliver an engaging and market leading campaign to help promote Toyota Access – a new financial product which provides Toyota customers with an easy and flexible way to buy a new car. Collaborating with with Toyota’s key agency stakeholders including TMS and Oddfellows, Captiv8 developed the full campaign creative for the launch of Toyota Access. Toyota’s existing consumer research provided the foundation for our approach; to develop a series of stories centered on individuals’ need for affordability, flexibility and assurance when buying a new Toyota.