Toyota Access

Launching a new way for customers to buy a brand new Toyota.

toyota-separator

Captiv8 were challenged to deliver an engaging and market leading campaign to help promote Toyota Access – a new financial product which provides Toyota customers with an easy and flexible way to buy a new car. Collaborating with with Toyota’s key agency stakeholders including TMS and Oddfellows, Captiv8 developed the full campaign creative for the launch of Toyota Access. Toyota’s existing consumer research provided the foundation for our approach; to develop a series of stories centered on individuals’ need for affordability, flexibility and assurance when buying a new Toyota.

WE DELIVERED

01

Video content creation

02

Campaign design

03

Through-the-line creative

04

Digital display media

05

Media first ipad parrallax ad-unit

RESULTS

rich-media

Rich Media

Online banner creative delivered 11,800,000 impressions across targeted publishers.

video-completion-rate

Video Completion Rate

Over 50 % from the Access web hub, online video awareness extended to national broadcast TVC.

stats

Parallax Performance

Parallax ad users were 8 times more likely to play the video and 4 times as many clicks were received compared to previous ad unit.