Stayz – Life’s Too Short
Integrated digital content campaign.
The task for Stayz in the cluttered online travel sector was to present a campaign which prompted booking during the highly competitive summer months and connected with people on a number of levels;
- Choice and availability of holiday homes.
- Trustworthy and convenient option for travel bookers.
- Create a sense of urgency to book.
Captiv8 developed campaign creative that would resonate with people on an emotional level whilst still prompting urgency to get online and book. Collaborating with the Stayz marketing team and their media agency Carat, the campaign strategy took a device agnostic approach to online targeting and engagement.