Stayz – Life’s Too Short

Integrated digital content campaign.

stayz-separator

The task for Stayz in the cluttered online travel sector was to present a campaign which prompted booking during the highly competitive summer months and connected with people on a number of levels;

  • Choice and availability of holiday homes.
  • Trustworthy and convenient option for travel bookers.
  • Create a sense of urgency to book.

Captiv8 developed campaign creative that would resonate with people on an emotional level whilst still prompting urgency to get online and book. Collaborating with the Stayz marketing team and their media agency Carat, the campaign strategy took a device agnostic approach to online targeting and engagement.

WE DELIVERED

01

Creative strategy and campaign creative

02

Art direction and design

03

Video content creative and production

04

Digital display media

RESULTS

fb

Stayz Facebook ‘Likes’ up 50 % to 45,000 in the first 6 weeks of the campaign.

stats

Total website traffic increased over 12 % – beating set KPI.

youtube

Video completion rate over 96 %.