Making sense of the misunderstood, engaging the youth of today to create awareness.
Hepatitis C is a complex infectious disease often misunderstood by our youth. Collaborating with 9mm, mi9 and Mediacom in Sydney we had the challenge of connecting with young people to create awareness around the risks of Hepatitis C.
What we created was an Australian first for NSW Health – an online fictional house party that users engaged with through a first person interactive video story. The ‘House Party’ was served through multiple online destinations where people could invite friends and make choices throughout the party. Each choice and its resulting consequences drilled home the message that poor decisions can easily expose you to the dangers of Hepatitis C. The campaign resulted in a 60 % increase in understanding of Hepatitis C as a serious and dangerous illness amongst the audience.