Berocca Twist N Go

A social campaign with a Twist, engaging consumers & pushing the boundaries.

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Working in collaboration with Mediacom in Sydney we were challenged to create a social campaign with a twist to promote Berocca Twist n Go. With the Quicksilver Pro on the Goldcoast as our consumer destination we developed something that not only engaged consumers but made them the hero amplifying the Twist n Go brand along the way!

WE DELIVERED

01

Design & Creative

02

Amplification strategy through Social Media (Pinterest / Youtube / Facebook)

03

Experiential video content creation

04

Media production & implementation

05

Facebook & Youtube development, API, integration & testing

TECHNOLOGY

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47 Camera Array

Stills spliced to create custom video content

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Workstation

Video content cut together, with top and tail graphics and audio added

Relay

Relay

Social platform created by Captiv8 including iPad registration and video content distribution

AMPLIFICATION

 

We had the task of seamlessly connecting the dots between the real world Twist n Go experience, custom video content creation and amplification through social networks. Using their purpose built RELAY system we were able to control the registration and management of content through one simple system.

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twitter

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