Working in collaboration with Mediacom in Sydney we were challenged to create a social campaign with a twist to promote Berocca Twist n Go. With the Quicksilver Pro on the Goldcoast as our consumer destination we developed something that not only engaged consumers but made them the hero amplifying the Twist n Go brand along the way!
01
Design & Creative
02
Amplification strategy through Social Media (Pinterest / Youtube / Facebook)
03
Experiential video content creation
04
Media production & implementation
05
Facebook & Youtube development, API, integration & testing
Stills spliced to create custom video content
Video content cut together, with top and tail graphics and audio added
Social platform created by Captiv8 including iPad registration and video content distribution
We had the task of seamlessly connecting the dots between the real world Twist n Go experience, custom video content creation and amplification through social networks. Using their purpose built RELAY system we were able to control the registration and management of content through one simple system.
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