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5 Reasons Businesses Should Focus on Creating Video Content

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In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. New technology will continue to drive this further, both in terms of accessibility to quality video hardware and software as well as bandwidth to upload and download…

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8 Powerful Reasons You Need to Use Video Marketing

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The future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by…

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Why You Always Tag Your Videos?

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There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s also important to enable embedding on your video as…

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Why Video is Your Lead Generator?

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 When it comes to absorbing information, people not only prefer visuals to text, they have an easier time processing them, too. And, as web psychologist Nathalie Nahai explains, videos take this ease of processing to a new level:  “Since we are instinctively attracted to stimuli such as motion, sound, and human faces, using video can be the most rapid way…

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How To Setup A Facebook Advertising Funnel Like A Pro

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  Find out how the “customer journey” works and how you can help facilitate their movement from one point to another. Despite the competition on Facebook, there are plenty of ways to keep moving customers forward. Your impact can entertain, educate, and most importantly, convert people into customers.   In the final week of our 3 part series on Facebook…

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How To Setup And Use Facebook Custom Audience

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HOW TO SETUP AND USE FACEBOOK CUSTOM AUDIENCE Using Facebook Custom Audiences builds a closer relationship between you and the specific audience you want to target, leading to a more efficient sales funnel. There are four categories of Facebook Custom Audiences: customer file, website traffic, app activity, and engagement on Facebook. Learn to set up your Facebook Custom Audiences like a…

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How To Find The Right Audience For Facebook Advertising

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Facebook knows all about the behaviors of people and can show your advertisements to the right audience, provided that you give it the right information. Advertising works best with those who have engaged with your brand before, leading them to the end point of purchasing your product or service. There are several types of audiences, ranging from broad to specific;…

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