Facebook knows all about the behaviors of people and can show your advertisements to the right audience, provided that you give it the right information. Advertising works best with those who have engaged with your brand before, leading them to the end point of purchasing your product or service. There are several types of audiences, ranging from broad to specific;…
There are some great ways to come up with ideas for video content. If you are looking to create some videos for your business follow these tips for ideas: Adapt existing content Do you have any popular blog posts that you can make into a video? Usually popular content in one form can make really great content in another form….
Many brands are now realizing the value of content and specifically video content as part of the brand story and contribution to business success but many are still unsure how to really use content to engage and entertain whilst still bring the overall brand message. For content marketing success, content and content strategy needs to be at the heart of the marketing mix. Within this, video content strategy is becoming more important, driven by improvements in technology, video delivery and people’s consumption habits, video is now the key to content marketing success.
Captiv8 has helped achieve a standout hit for Universal Pictures International for the movie release Fifty Shades of Grey which delivered a record breaking $10.4M AUS opening, exceeding industry expectations, breaking many records including the biggest February debut ever, the second biggest opening for Universal, and the second biggest MA15+ opening of all time.