Video will continue to account for the overwhelming share of total data sent via Internet Protocol (IP) over the next five years, according to Cisco’s annual Visual Network Index (VNI) forecast. Overall IP traffic will increase by nearly three times by 2021 to reach 35 GB per person per month, up from 13 GB last year. Smartphone traffic will also…

There are plenty of tactics you can use to ensure your videos get found easier in search engines. The first thing you should do to derive the maximum SEO value from your video (before you upload your video to any sharing sites) is to host it on your own domain. It’s also important to enable embedding on your video as…

 When it comes to absorbing information, people not only prefer visuals to text, they have an easier time processing them, too. And, as web psychologist Nathalie Nahai explains, videos take this ease of processing to a new level:  “Since we are instinctively attracted to stimuli such as motion, sound, and human faces, using video can be the most rapid way…

  Find out how the “customer journey” works and how you can help facilitate their movement from one point to another. Despite the competition on Facebook, there are plenty of ways to keep moving customers forward. Your impact can entertain, educate, and most importantly, convert people into customers.   In the final week of our 3 part series on Facebook…