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All Posts By

mikecorte

10 Interesting Ways to Increase Facebook Video Views

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Want to know interesting and useful ways to increase Facebook video views? Facebook videos have topped the priority list for marketers in 2018. Videos are the most impressive way of engaging more viewers and converting them into loyal consumers. But as it is a relatively new marketing tool, one might not know how to maximise viewership. Here’s a list of…

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5 Video Advertising Mistakes Every Business Owner Must Avoid

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When it comes to video advertising, the creators are always under pressure to compile engaging and informative messages to win over new clients. These communications should have a clear call to action and must stand out against competitors’ ads. As to err is human, it is quite natural to commit common errors while creating video ads. Unfortunately, careless advertising mistakes…

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8 Tips for Promoting Videos on YouTube

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YouTube is one of the most useful tools for marketers. It’s quite natural on your part to think -why should I boost my YouTube video? What benefits would my company receive on this action? Take a look at the following statistics and think again about promoting videos on YouTube. YouTube is the second largest search engine A reported 5 billion videos are watched…

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Why are Companies Coming to Captiv8 for Re-Branding?

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Branding is one of the most important aspects of any business, large or small. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your…

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Why Your Facebook Videos Need to Be Different From What You Put on YouTube

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A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations and needs can go far to bridge the gap between you and your target customers. No matter what your video’s purpose — to explain a complex product or service in simple terms, to make company-wide announcements or to help drive traffic to an ecommerce site —…

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Instagram declares war on Youtube with IGTV!

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Instagram is making a play for YouTube’s video throne with the launch of IGTV, a new app where users can upload videos longer than one minute. Instagram has been rumoured to be getting into long-form video for a while – and yesterday the company made those plans official with the reveal of IGTV, its new standalone video app geared toward web creators, and…

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5 Reasons You Need Instagram for Your Business

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Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business should have an Instagram account, and why you’re going to be pretty left out if you don’t get on this social platform. 1. Skyrocket Your Engagement Data shows that Instagram is the #1…

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