Many brands are now realizing the value of content and specifically video content as part of the brand story and contribution to business success but many are still unsure how to really use content to engage and entertain whilst still bring the overall brand message. For content marketing success, content and content strategy needs to be at the heart of the marketing mix. Within this, video content strategy is becoming more important, driven by improvements in technology, video delivery and people’s consumption habits, video is now the key to content marketing success.
Captiv8 has helped achieve a standout hit for Universal Pictures International for the movie release Fifty Shades of Grey which delivered a record breaking $10.4M AUS opening, exceeding industry expectations, breaking many records including the biggest February debut ever, the second biggest opening for Universal, and the second biggest MA15+ opening of all time.
At Captiv8, we get all sorts of interesting project requests from a diverse range of clients – small to large, breathtaking to bizarre, and everything in between. As we pride ourselves on being digital content natives, we delight in finding ways to implement any new or emerging technology into a project strategy. Of course we avoid using new technology just to use it, preferring to identify how it can be harnessed to complement the overall message and client objective.
Captiv8 recently helped Budaberg Rum revolutionise the way they ran their annual Bundy Festival. Collaborating with events partner Amplify, we used our proprietary system, RELAY, to improve customer registrations for the event, reduce queuing times, enhance customer satisfaction and ultimately increase revenue at the event.
Captiv8HQ is situated at the south end of Bondi Beach and over the last 5 years it has become a thriving melting pot of creatives, directors, producers, designers and editors. These are Gen X & Y, Digital Natives with one foot in the city and one foot in the sand, who strive to enjoy the innovation and opportunity of one of the world’s most progressive cities in Sydney while still enjoying the surfing culture that Bondi brings. It is reminiscent of LA’s Santa Monica or Venice that is bursting with talent and creative folk always looking to do something new an innovative. In Sydney Captiv8 is leading the way with a boutique digital facility housing all the tools you need to produce great content.
We recently partnered with Australia’s leading interior design retailer and authority, Space, to create a unique content led, socially connected promotional campaign. Space has established itself as the benchmark for contemporary design retailing in Australia and South East Asia and carries leading brands such as Moooi, Kartell and Zanotta.
In a rapidly changing society and economy where disruption has become the norm, the challenge for brands is to provide a meaningful connection with people. The best brands have traits which explain why they are market leaders.